Imagine logging into your analytics dashboard, ready to make data-driven decisions for your small business or nonprofit, only to find years of historical insights gone. For many, this became a stark reality on July 1, 2023, when Google officially sunset Universal Analytics (UA) properties. The digital landscape shifted, and with it, the foundation many organizations… Continue reading Important News: Universal Analytics will be going away
Month: May 2022
Importance of Social Media for Local Businesses
Imagine this: You’ve poured your heart and soul into building a local business, serving your community with passion and dedication. Yet, despite your best efforts, the phone isn’t ringing as much as it used to, and new faces are few and far between. You see competitors thriving online, their social media feeds buzzing with activity,… Continue reading Importance of Social Media for Local Businesses